From March 17 to March 19, 2021, the LATYMER plant took part in the international construction exhibition InterBuildExpo 2021, held in Kiev, Ukraine.
At this exhibition we presented an updated assortment of our own production. These are the traditional series: Latymer ECONOMIC, Latymer STANDARD, Latymer PROFESSIONAL, as well as a glass-fabric facade mesh with a pattern (logo print).
During three days of the InterBuildExpo exhibition, the plant received about 250 contacts. The greatest interest in cooperation with our plant this time was shown by representatives of construction companies, distributors, companies systematically engaged in facade insulation, Ukrainian building markets and related industries. A significant part of the visitors were interested in cooperation with the plant on a new option – branding of the plaster mesh (printing logo). For additional protection against counterfeiting, from December 2020 Latymer launched its printed PROFESSIONAL series. The plant offered brand owners to produce their branded facade mesh at the Latymer plant.
Private label is gaining more and more popularity in our country, and is beneficial for both the distributor and the manufacturer. More than half of those who applied for this option have not had yet a facade mesh under their own brand in their assortment. But wanting to develop their brand they gave an order for the production of trial batches of fiberglass mesh to check how the market would react to a new product under the distributor’s brand.
In general, the current InterBuildExpo exhibition was active and extremely saturated with new acquaintances. Despite the quarantine situation, building in Ukraine is developing. At the exhibition we were very glad to see our regular customers and partners. We are grateful to all of you for your trust in our company and the product we manufacture!